For the last few years, the overall prediction in the consumer goods environment has been that of a “retail apocalypse” of the brick-and-mortar stores and oversized malls. Many had foreseen shops closing down slowly to improved e-commerce shops with better customer experiences (and prices). However, knowing that only 11% of all purchases are done online, several e-commerce […]3 musts to design packaging for millennials.
The Millennial generation—according to demographers at Pew Research Center, is born between roughly 1981 and 1997—they account for 27 percent of the global population or roughly two billion people. With such a large consumer base, it makes sense that millennials have become a focus for many business leaders. As a consequence, companies need to pay […]