Product quality isn’t the only thing that startups and new brands have to worry about. Penetrating a market and getting their own slice of it; is a complicated process that involves a lot of planning ahead. Especially today, when more than ever, consumers are driven by striking visuals. Retail packaging has a lot to say […]3 musts to design packaging for millennials.
The Millennial generation—according to demographers at Pew Research Center, is born between roughly 1981 and 1997—they account for 27 percent of the global population or roughly two billion people. With such a large consumer base, it makes sense that millennials have become a focus for many business leaders. As a consequence, companies need to pay […]